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How Can Small Business Find Success with Sales Funnels

As a small business owner looking to find success with sales funnels, Kartra should be your marketing tool. The reason is not far-fetched as it can be challenging to build and manage all the techie stuff associated with sales funnels.

It can also be costly because of the monthly fees for the various tools needed to create an effective sales funnel. You’ll also need to be hopeful that all the tools you have chosen will integrate nicely.

But, the chance for that to happen is not encouraging. You may have to set things rolling manually, an act that defeats the goal of having a sales funnel in the first place.

The goal of any sales funnel is to create a machine that will find leads and convert them into paying customers. It also keeps your business growing without requiring your physical involvement in the process.

Since many marketing tools cannot carry out the process from start to finish, you might wonder what about Kartra? The answer is simple. Kartra has what it takes to handle your sales funnel from start to finish from a single account, thereby reducing the cost of subscriptions to various marketing tools.

That’s good news for small business owners as they can now afford to subscribe only once and get all the tools needed for building the required sales funnel. Kartra does this for dozens of customers every day.

What is Kartra?

Picture of Kartra review

Kartra is not only a sales funnel builder. It is also a page builder and a marketing automation platform specially designed for business owners who want to sell their products and services online.

It is different from other marketing tools in that it takes the whole-package approach. It combines all the sales marketing essentials such as sales page, email systems, payment gateways, membership sites, etc. and makes them available on one platform account.

Kartra Tools

Here is a summary of the various tools within Kartra and what they have to offer your business;

  • Website and Page builder

Kartra’s website builder is easy-to-use with its drag and drop feature. You can select from one of the templates and edit to suit your business needs. The idea is to make it easier and faster to set up your business website. You can also start from scratch.

  • Email Campaign Builder

You’ll agree that a sales funnel is nothing without a proper email marketing campaign, preferably an automated email campaign. Kartra offers its email campaign builder in conjunction with its auto-responder, automation tool, and funnel builder features. With these combinations, you have all you need to scale your business at your fingertips.

  • Products and Payments

With Kartra, you can create a range of products of any type, such as offering online courses, selling eBooks, etc. and then create payment processing options. Some of the options available are PayPal, credit card, Stripe, and others.

Final Verdict

We will not be able to tell you about Kartra’s features like Analytics, scheduling calendar, affiliate management, and several others. There are so many to talk about, but you can discover them by picking up Kartra as your business marketing tool.

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What is Financial Capability?

The word “financial” describes anything that has to do with or relates to money. Financial capability is the knowledge, attitude, and competence needed to make and handle money.

Financial capability is not merely being able to meet your needs. It entails the art of management, spending, and development. One must be competent in some areas to attain financial capability.

How to Be Financially Capable

Picture of Financial Capability

Some factors need to be in place for you to attain financial capability. Some of them include:

1. Management

You have to be able to manage financial resources well to be financially capable. It is not about being stingy. You need to develop saving skills. You should be able to track your money, both credit, and debit.

You don’t have to read an accounting textbook to know how to calculate your income and expenses. Just the basics and you’re fine. You have two columns where you record the money you earn and the one you spend.

You can have a bank account to save your money. A bank account keeps your money safe. An alternative is to have an envelope or safe box where you put in little amounts. When accumulated, you can use the funds for the purpose for which you saved it or invest it.

An essential area where management is vital is in spending. Impulse buying is not a beneficial decision when it comes to financial management. It makes you spend unnecessarily and waste resources where you should be saving them.

After learning about management, you have to put it into practice. If you haven’t practiced what you’ve learned, you have as good as not learned anything.

2. Decision

Making the right decision will propel you towards financial capability. Knowing what actions to take to grow your money is essential. It will help if you make smart money choices.

Identifying investment opportunities and using them is the right decision. Financial decisions differ with each person. Their challenges and environment inform their monetary choices. Since these things are unique to people, their decisions will be different.

3. Attitude

You cannot be financially capable if you don’t have the right attitude towards money. Perhaps you see saving as an unnecessary exercise. You believe you can keep the money without spending it.

But over time, you’ll come to realize that you spend it anyway. The right attitude would be to get the money out of sight practically. Save it in a bank or safe.

Self-assurance is a positive attitude that is necessary for financial capability. Believing that you can meet your target or reach a goal is essential. Self-assurance will drive positive decisions and actions.

4. Location

Your location will determine your financial capability. People in enabling environments are more financially capable than others who are not. The sociopolitical and economic situation you are in matters.

A location where there are economic growth and sociopolitical stability is essential to being financially capable. You can only use opportunities where they are available.

Conclusion

You need to acquire ample knowledge of money-making, management, and spending to be financially capable. It would help if you are in the right environment and have a positive attitude towards money.

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IMPULSE SPENDING READING LIST

Impulse spending is a very real thing. We all do it, whether we recognize it or not. And it’s a topic that’s particularly relevant to FinCapDev. In fact many of you, Finalists included,  are building apps to curb this pesky habit. So for those that are interested, we’ve collected a reading list you might find useful. Happy Reading!

  • Impulse buying: Modeling its Precursors (Sharon E. Beatty, The University of Alabama, M. Elizabeth Ferrell, Southwestern Oklahoma State University, Journal of Retailing, Volume 74, Issue 2, Summer 1998, Pages 169–191) Abstract: A model of the precursors of impulse buying is presented and empirically tested with data drawn at two points in time (during pre- and post-shopping interviews) from a regional shopping mall setting. Analysis of the data, utilizing LISREL 8, supported most of the predictions. Situational variables (time available and money available) and individual difference variables (shopping enjoyment and impulse buying tendency) were found to influence a set of endogenous variables, including positive and negative affect, browing activity, felt urge to buy impulsively, and ultimately, whether or not an impulse purchase occurred. Future research and managerial implications are addressed.
  • The Influence of Culture on Consumer Impulsive Buying Behavior (Jacqueline J. Kacen, Department of Business Administration, University of Illinois at Urbana-Champaign, Julie Anne Lee, Department of Marketing, University of Hawaii–Manoa, JOURNAL OF CONSUMER PSYCHOLOGY, 12(2), 2002, 163–176) Abstract: Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer’s impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the postponement of instant gratification. From a multi-country survey of consumers in Australia, United States, Hong Kong, Singapore, and Malaysia, these analyses show that both regional level factors (individualism–collectivism) and individual cultural difference factors (independent –interdependent self-concept) systematically influence impulsive purchasing behavior.
  • The Product-Specific Nature of Impulse Buying Tendency (Michael A. Jones, University of Tennessee at Chattanooga; Kristy E. Reynolds, Louisiana State University; Seungoog Weun, Dong-A University, Pusan, South Korea; Sharon E. Beatty, University of Alabama, Journal of Business Research, Volume 56, Issue 7, July 2003, Pages 505–511) Abstract: Previous studies have treated the impulse buying tendency as a generalized consumer trait consistent across product categories. This study extends previous conceptualizations and treats impulse buying tendency as context or product category specific. The results indicated that a product-specific conceptualization of the impulse buying behavior was a better predictor of actual impulse purchasing behavior when compared to general impulse buying tendency for two product categories. In addition, involvement was found to be an important variable impacting consumers’ tendencies to purchase products of a particular product category on impulse. Implications and areas for future research are also addressed.

 

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HACKATHONS

Throughout the open call for FinCapDev 2014 Competition proposals, FinCapDev will host two FinCapDev Hackathons—Powered by U.S. Financial Diaries: one in San Francisco over the weekend of February 8 & 9, and one in New York City over the weekend of March 29 & 30. Here’s a quick overview of what they’re all about…

What is FinCapDev? 

$100,000 prize purse. Startup cash. Technical resources. Expert consulting. FinCapDev is a mobile app development competition that helps millions of underserved Americans make smarter financial choices and achieve better access to financial services. The open call for FinCap Dev 2014 Competition proposals starts  in mid-January 2014.

And what are the hackathons?
In short, FinCapDev hackathons are two-day events at which entrepreneurs, designers, developers and innovators come together, collaborate and build things.

The hackathons are sponsored by PaynearMe, the electronic cash-transaction network that enables consumers to pay rent, transfer money, repay loans, buy tickets, make online purchases and do much more with cash.

What types of things? 
Hacks, prototypes or apps for mobile platforms that attack specific issues described in U.S. Financial Diaries cases that will be presented at each hackathon. Your hack should help underserved Americans make smarter financial choices and achieve better access to financial products and services.

What are the U.S. Financial Diaries cases? 
U.S. Fiancial Diaries is a research project tracking more than 200 low- and moderate-income households over the course of a year, and collecting highly detailed data on household financial activity. For these hackathons, you will hack to solve the financial challenges faced by different households that are profiled in U.S. Financial Diaries cases. We will use two out of the six published cases at each hackathon. San Francisco hackers will use the Rodriguez family and Johnson family cases, and New York hackers will use the Hossain family and Adrian family cases.

Who can participate?
In short, anyone who’s at least 18 years old. If you’re passionate about using technology to solve problems for financially underserved Americans, FinCapDev Hackathons is for you. Participants range from entrepreneurs, designers, developers, computer scientists, anthropologists, artists… the list goes on. You can come on your own or you can come with a team. Anyone is welcome and we will have a place for everyone.

Where are the hackathons held?
In both San Francisco and New York City, FinCapDev Hackathons will be held at a WeWork venue. In San Francisco, we’ll be in SoMa. In New York, on March 29-30, we’ll be at The Lounge@WeWork, 173 Lafayette St. (UPDATE: The San Francisco hackathon happened February 8-9. Go here for full recap.)

Is there a registration fee?
Yes, it’s $20 per person in advance, $30 at the door, day-of. But here’s the fun part: your registration fees (and everyone else’s) go towards the Hacker’s Choice Award prize pot.  The Hackers’ Choice Award will be an as-voted-by-the-audience prize that goes to the participating team that gets the most love.

Speaking of prizes…
In addition to the Hackers’ Choice Award, here’s the prize breakdown:

  • Grand Prize: $3,000  plus a guaranteed Finalist slot in the FinCapDev 2014 Competition (which includes a $7,500 cash stipend and access to technical and expert resources to further development, plus a shot at the $50,000 FinCapDev 2014 Competition Grand Prize).
  • Runner Up Prizes (2): $1,000.
  • All winners will also receive access to Yodlee’s API.

Do I need an idea in advance?
Not at all. We will present the specific U.S. Financial Diaries cases and answer your questions day-of. You’re also welcome to form a team on site on Day 1.

Do I have to be at the hackathon the whole time?
Certainly not. But all coding and work related to the FinCapDev hackathon must be done over the course of the weekend. That means no starting in advance, before the hackathon begins. Honor system, people!

What should I bring?
Essentials: laptop with power cord, mobile phone with charger.

What does FinCapDev provide?
First and foremost, food and caffeinated beverage! (We’ll also have non-caffeinated beverages.) FinCapDev will also provide a comprehensive overview of the specific U.S. Financial Diaries cases that you’ll be hacking for. Expert mentors will be wandering in and out of the hackathons as well to help you out and answer questions.

Any other rules? 
Comprehensive FinCapDev hackathon rules can be viewed here.

When are submissions due?
All must be completed by 5:00 PM local time on Day 2 of a given FinCapDev hackathon in order to qualify for judging.

What about presenting and judging?
Participants will pitch a live demo of their app before a judging panel at the end of the Hackathon event. Judges will select winners based on certain enumerated criteria; see complete Hackathon Rules for details. The peer-selected “Hackers’ Choice” award will be chosen by voting by participants in the public Hackathon area at the time of judging.